{"id":104950,"date":"2026-04-06T17:02:40","date_gmt":"2026-04-06T08:02:40","guid":{"rendered":"https:\/\/devo.jp\/blog\/?p=104950"},"modified":"2026-04-08T15:31:29","modified_gmt":"2026-04-08T06:31:29","slug":"ctr-gap-pc-vs-mobile-survey-data","status":"publish","type":"post","link":"https:\/\/devo.jp\/blog\/ctr-gap-pc-vs-mobile-survey-data\/","title":{"rendered":"\u3010\u72ec\u81ea\u8abf\u67fb\u3011PC\u3068\u30e2\u30d0\u30a4\u30eb\u3067CTR\u306b\u5927\u5dee\uff011500\u4ef6\u8d85\u306e\u30c7\u30fc\u30bf\u304c\u793a\u3059SEO\u306e\u65b0\u5e38\u8b58"},"content":{"rendered":"<p>\u300c\u691c\u7d22\u9806\u4f4d\u306f\u540c\u3058\u306a\u306e\u306b\u3001\u306a\u305c\u304bPC\u6d41\u5165\u3068\u30e2\u30d0\u30a4\u30eb\u6d41\u5165\u306e\u5dee\u304c\u5927\u304d\u3044\u300d\u2014\u2014\u305d\u3046\u611f\u3058\u305f\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5b9f\u306f\u305d\u306e\u80cc\u666f\u306b\u306f\u3001<mark>\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3068\u3044\u3046\u73fe\u5b9f\u304c\u3042\u308a\u307e\u3059\u3002<\/mark><\/p>\n\n<p>\u5f53\u793e\u30c7\u30a3\u30fc\u30dc\u3067\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\uff08devo.jp\uff09\u306eGoogle Search Console\u30c7\u30fc\u30bf\u3092\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u84c4\u7a4d\u30fb\u5206\u6790\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u305d\u306e\u4e2d\u304b\u3089<strong><span class=\"red\">1500\u4ef6\u8d85\u306e\u30af\u30a8\u30ea\u3092\u5bfe\u8c61\u306b\u3001\u300c\u540c\u4e00\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082\u3001PC\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u306fCTR\u304c\u3069\u308c\u307b\u3069\u7570\u306a\u308b\u304b\u300d\u3092\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u691c\u8a3c\u3057\u307e\u3059\u3002<\/span><\/strong>SEO\u62c5\u5f53\u8005\u3084\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u30c7\u30d0\u30a4\u30b9\u5225CTR\u3092\u610f\u8b58\u3059\u3079\u304d\u7406\u7531\u3068\u3001\u5b9f\u8df5\u7684\u306a\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1\u307e\u3067\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n<h2>\u30c7\u30d0\u30a4\u30b9\u5225CTR\u3068\u306f\u4f55\u304b\u2014\u2014\u306a\u305c\u4eca\u3001\u6ce8\u76ee\u3059\u3079\u304d\u306a\u306e\u304b<\/h2>\n\n<p>CTR\uff08Click Through Rate\uff09\u3068\u306f\u3001<mark>\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002<\/mark>SEO\u306e\u6587\u8108\u3067\u306f\u300c\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u6570\u306e\u6bd4\u7387\u300d\u3068\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u5ea6\u3084\u691c\u7d22\u610f\u56f3\u3068\u306e\u30de\u30c3\u30c1\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u4e00\u822c\u7684\u306bCTR\u306e\u8b70\u8ad6\u306f\u300c\u9806\u4f4d\u5225CTR\u300d\u306e\u89b3\u70b9\u3067\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u30021\u4f4d\u306a\u3089\u7d0430%\u306eCTR\u304c\u671f\u5f85\u3067\u304d\u308b\u30012\u4f4d\u3067\u306f\u6025\u843d\u3059\u308b\u3001\u306a\u3069\u306e\u50be\u5411\u306f\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u306e\u4e00\u65b9\u3067\u3001\u300c\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u540c\u3058\u9806\u4f4d\u3067\u3082\u3001PC\u30e6\u30fc\u30b6\u30fc\u3068\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u3067\u306fCTR\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u300d\u3068\u3044\u3046\u4e8b\u5b9f\u306f\u3001\u610f\u5916\u306a\u307b\u3069\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3067\u3059\u3002<\/p>\n\n<p>Google Search Console\u3067\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u30af\u30ea\u30c3\u30af\u6570\u30fbCTR\u30fb\u5e73\u5747\u9806\u4f4d\u3092\u500b\u5225\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u3001\u300c\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067PC\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u9ad8CTR\u3067\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u307e\u3063\u305f\u304f\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff08MFI\uff09\u304c\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u305f\u73fe\u5728\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u534a\u6570\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7d4c\u7531\u3067\u3059\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30b5\u30a4\u30c8\u306eCTR\u6539\u5584\u65bd\u7b56\u304cPC\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u307f\u3092\u524d\u63d0\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u5b9f\u614b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306aSEO\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u8996\u70b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<h2>\u30c7\u30fc\u30bf\u306e\u5168\u4f53\u50be\u5411\u2014\u2014PC\u3068\u30e2\u30d0\u30a4\u30eb\u3067CTR\u306e\u5dee\u306f\u300c\u666e\u901a\u300d\u306b\u5b58\u5728\u3059\u308b<\/h2>\n\n<p>\u307e\u305a\u4eca\u56de\u5206\u6790\u3057\u305f\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u5168\u4f53\u50be\u5411\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002devo.jp\u306b\u95a2\u9023\u3059\u308b1500\u4ef6\u8d85\u306e\u30af\u30a8\u30ea\u306b\u3064\u3044\u3066\u3001PC CTR\u3068\u30e2\u30d0\u30a4\u30ebCTR\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n<h3>PC CTR \uff1e \u30e2\u30d0\u30a4\u30ebCTR\u3068\u306a\u308b\u30af\u30a8\u30ea\u306e\u50be\u5411<\/h3>\n\n<p>\u6280\u8853\u7684\u30fb\u5c02\u9580\u7684\u306aHTML\u3084SEO\u306e\u30af\u30a8\u30ea\u3067\u306f\u3001<mark>PC\u3067\u306eCTR\u304c\u30e2\u30d0\u30a4\u30eb\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u30d1\u30bf\u30fc\u30f3\u304c\u76ee\u7acb\u3061\u307e\u3059\u3002<\/mark>\u305f\u3068\u3048\u3070\u300chtml h1 h2 \u4f7f\u3044\u5206\u3051\u300d\u306fPC CTR 47.37%\u306b\u5bfe\u3057\u30e2\u30d0\u30a4\u30ebCTR 16.00%\u3001\u300crobots.txt \u66f8\u304d\u65b9\u300d\u306fPC 9.05%\u306b\u5bfe\u3057\u3066\u30e2\u30d0\u30a4\u30eb 1.18%\u3001\u300ccanonical\u30bf\u30b0 \u66f8\u304d\u65b9\u300d\u306fPC 36.05%\u306b\u5bfe\u3057\u3066\u30e2\u30d0\u30a4\u30eb 3.79%\u3068\u30013\u500d\u304b\u308910\u500d\u8fd1\u3044\u5dee\u304c\u3064\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<p>\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u300c\u4f5c\u696d\u3057\u306a\u304c\u3089\u8abf\u3079\u308b\u300d\u6027\u8cea\u3067\u3059\u3002\u30b3\u30fc\u30c9\u3092\u66f8\u304d\u306a\u304c\u3089\u30bf\u30b0\u306e\u4f7f\u3044\u65b9\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3001WordPress\u3092\u8a2d\u5b9a\u3057\u306a\u304c\u3089robots\u306e\u8a18\u6cd5\u3092\u8abf\u3079\u305f\u3044\u2014\u2014\u305d\u3046\u3057\u305f\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3067\u306f\u3001PC\u3067\u306e\u691c\u7d22\u304c\u5727\u5012\u7684\u306b\u591a\u304f\u3001\u304b\u3064\u300c\u4f5c\u696d\u306e\u305f\u3081\u306b\u4eca\u3059\u3050\u6b63\u78ba\u306a\u60c5\u5831\u304c\u6b32\u3057\u3044\u300d\u3068\u3044\u3046\u9ad8\u3044\u610f\u6b32\u304cCTR\u306b\u53cd\u6620\u3055\u308c\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<h3>\u30e2\u30d0\u30a4\u30ebCTR \uff1e PC CTR\u3068\u306a\u308b\u30af\u30a8\u30ea\u306e\u50be\u5411<\/h3>\n\n<p>\u9006\u306b\u3001<mark>\u30e2\u30d0\u30a4\u30ebCTR\u304cPC\u3092\u4e0a\u56de\u308b\u30d1\u30bf\u30fc\u30f3\u3082\u591a\u6570\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/mark>\u300c\u691c\u7d22\u30d6\u30e9\u30a6\u30b6\u300d\uff08PC 24.35% vs \u30e2\u30d0\u30a4\u30eb 29.60%\uff09\u3001\u300c\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u300d\uff08PC 14.45% vs \u30e2\u30d0\u30a4\u30eb 27.53%\uff09\u3001\u300ckennsakuennjinn\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30ed\u30fc\u30de\u5b57\u5165\u529b\uff09\u300d\uff08PC 27.84% vs \u30e2\u30d0\u30a4\u30eb 37.50%\uff09\u3001\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30b5\u30a4\u30c8 \u4e00\u89a7\u300d\uff08PC 26.15% vs \u30e2\u30d0\u30a4\u30eb 43.22%\uff09\u306a\u3069\u304c\u5178\u578b\u4f8b\u3067\u3059\u3002<\/p>\n\n<p>\u3053\u308c\u3089\u306e\u30af\u30a8\u30ea\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u300c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u4eca\u3059\u3050\u4f55\u304b\u3092\u63a2\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5373\u6642\u6027\u306e\u9ad8\u3044\u610f\u56f3\u3067\u3059\u3002\u30b9\u30de\u30db\u3067\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u81ea\u4f53\u3092\u63a2\u3059\u3001\u30d6\u30e9\u30a6\u30b6\u3092\u4e57\u308a\u63db\u3048\u305f\u3044\u2014\u2014\u305d\u3046\u3057\u305f\u884c\u52d5\u8d77\u70b9\u306e\u691c\u7d22\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u65b9\u304c\u5f37\u3044\u610f\u6b32\u3092\u6301\u3063\u3066\u30af\u30ea\u30c3\u30af\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<h3>\u4e00\u65b9\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u307b\u307c\u30bc\u30ed\u306b\u306a\u308b\u30b1\u30fc\u30b9<\/h3>\n\n<p>\u3055\u3089\u306b\u8208\u5473\u6df1\u3044\u306e\u306f\u3001<mark>\u7247\u65b9\u306e\u30c7\u30d0\u30a4\u30b9\u3067CTR\u304c\u307b\u307c\u30bc\u30ed\u306b\u306a\u308b\u30af\u30a8\u30ea\u306e\u5b58\u5728\u3067\u3059\u3002<\/mark>\u300chtml \u958b\u696d\u300d\uff08PC 16.28% vs \u30e2\u30d0\u30a4\u30eb 0%\uff09\u3001\u300chtml style \u592a\u5b57\u300d\uff08PC 28.36% vs \u30e2\u30d0\u30a4\u30eb 0%\uff09\u3001\u300cdisallow robots.txt\u300d\uff08PC 18.49% vs \u30e2\u30d0\u30a4\u30eb 0%\uff09\u306a\u3069\u3001HTML\u3084SEO\u306e\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u7cfb\u30af\u30a8\u30ea\u3067\u30e2\u30d0\u30a4\u30ebCTR\u304c0%\u306b\u306a\u308b\u4f8b\u304c\u8907\u6570\u78ba\u8a8d\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n<p>\u3053\u308c\u306f\u30e2\u30d0\u30a4\u30eb\u304b\u3089\u306e\u691c\u7d22\u81ea\u4f53\u304c\u307b\u307c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u691c\u7d22\u306f\u3055\u308c\u3066\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u306a\u3044\u306e\u304b\u3001\u3069\u3061\u3089\u304b\u306e\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u91cf\u304c\u5c11\u306a\u3044\u305f\u3081\u306b0%\u3068\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u542b\u307e\u308c\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u306b\u305b\u3088\u300c\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066\u691c\u7d22\u884c\u52d5\u305d\u306e\u3082\u306e\u304c\u7570\u306a\u308b\u300d\u3053\u3068\u3092\u793a\u3059\u8a3c\u5de6\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n<h2>\u30ab\u30c6\u30b4\u30ea\u5225\u306e\u8a73\u7d30\u5206\u6790\u2014\u2014\u3069\u3093\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u304b<\/h2>\n\n<p>\u6b21\u306b\u3001\u30af\u30a8\u30ea\u3092\u30ab\u30c6\u30b4\u30ea\u5225\u306b\u5206\u3051\u3066\u3001\u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u30bf\u30a4\u30d7\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n<h3>\u3010\u30ab\u30c6\u30b4\u30ea\u2460\u3011HTML\u6280\u8853\u7cfb\u30af\u30a8\u30ea\uff1aPC\u304c\u5727\u5012\u7684\u306b\u512a\u4f4d<\/h3>\n\n<p>HTML\u306e\u30bf\u30b0\u3084\u5c5e\u6027\u306b\u95a2\u3059\u308b\u30af\u30a8\u30ea\u306f\u3001<mark>PC\u3067\u306eCTR\u304c\u9ad8\u304f\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u4f4e\u304f\u306a\u308b\u50be\u5411\u304c\u9855\u8457\u3067\u3059\u3002<\/mark><\/p>\n\n<div class=\"table-scroll\">\n<table>\n<thead>\n<tr><td>\u30af\u30a8\u30ea<\/td><td>PC CTR<\/td><td>\u30e2\u30d0\u30a4\u30eb CTR<\/td><td>PC\u9806\u4f4d<\/td><td>\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d<\/td><\/tr>\n<\/thead>\n<tbody>\n<tr><td>html h1 h2 \u4f7f\u3044\u5206\u3051<\/td><td>47.37%<\/td><td>16.00%<\/td><td>1.2<\/td><td>2.76<\/td><\/tr>\n<tr><td>canonical\u30bf\u30b0 \u66f8\u304d\u65b9<\/td><td>36.05%<\/td><td>3.79%<\/td><td>6.97<\/td><td>11.33<\/td><\/tr>\n<tr><td>html css \u4e0b\u7dda<\/td><td>45.19%<\/td><td>33.33%<\/td><td>4.02<\/td><td>5.56<\/td><\/tr>\n<tr><td>\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af html \u66f8\u304d\u65b9<\/td><td>36.59%<\/td><td>26.67%<\/td><td>1.23<\/td><td>1.93<\/td><\/tr>\n<tr><td>html \u6bb5\u843d \u6539\u884c<\/td><td>42.68%<\/td><td>10.11%<\/td><td>1.2<\/td><td>1.64<\/td><\/tr>\n<tr><td>robots.txt \u66f8\u304d\u65b9<\/td><td>9.05%<\/td><td>1.18%<\/td><td>4.7<\/td><td>18.54<\/td><\/tr>\n<tr><td>disallow robots.txt<\/td><td>18.49%<\/td><td>0%<\/td><td>7.02<\/td><td>\u2014<\/td><\/tr>\n<tr><td>html style \u592a\u5b57<\/td><td>28.36%<\/td><td>0%<\/td><td>2.19<\/td><td>\u2014<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<p>\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u300crobots.txt \u66f8\u304d\u65b9\u300d\u3067\u3059\u3002PC\u9806\u4f4d4.7\u4f4d\u3067CTR 9.05%\u3068\u3044\u3046\u6570\u5b57\u81ea\u4f53\u306f\u6a19\u6e96\u7684\u3067\u3059\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u540c\u3058\u5185\u5bb9\u304c\u9806\u4f4d18.54\u4f4d\u307e\u3067\u843d\u3061\u3066\u304a\u308a\u3001CTR\u30821.18%\u306b\u6fc0\u6e1b\u3057\u3066\u3044\u307e\u3059\u3002\u9806\u4f4d\u306e\u5dee\u304cCTR\u306b\u76f4\u7d50\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n<p>\u300ccanonical\u30bf\u30b0 \u66f8\u304d\u65b9\u300d\u3082\u9855\u8457\u3067\u3001PC CTR 36.05%\uff08\u9806\u4f4d\u7d047\u4f4d\uff09\u306b\u5bfe\u3057\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u306f\u9806\u4f4d\u304c11\u4f4d\u307e\u3067\u843d\u3061\u3001CTR\u306f3.79%\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u9806\u4f4d\u5dee\u304c\u3044\u304b\u306bCTR\u3092\u640d\u306a\u3046\u304b\u3092\u793a\u3059\u5178\u578b\u4f8b\u3067\u3059\u3002<\/p>\n\n<h3>\u3010\u30ab\u30c6\u30b4\u30ea\u2461\u3011SEO\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u7cfb\u30af\u30a8\u30ea\uff1a\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066\u9006\u8ee2\u3059\u308b\u30b1\u30fc\u30b9\u3082<\/h3>\n\n<p>\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30b9\u30d1\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306a\u3069\u306eSEO\u30cb\u30e5\u30fc\u30b9\u7cfb\u30af\u30a8\u30ea\u3067\u306f\u3001<mark>PC\u3068\u30e2\u30d0\u30a4\u30eb\u306eCTR\u95a2\u4fc2\u304c\u8907\u96d1\u306a\u69d8\u76f8\u3092\u793a\u3057\u307e\u3059\u3002<\/mark><\/p>\n\n<div class=\"table-scroll\">\n<table>\n<thead>\n<tr><td>\u30af\u30a8\u30ea<\/td><td>PC CTR<\/td><td>\u30e2\u30d0\u30a4\u30eb CTR<\/td><td>PC\u9806\u4f4d<\/td><td>\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d<\/td><\/tr>\n<\/thead>\n<tbody>\n<tr><td>google \u30b9\u30d1\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/td><td>26.48%<\/td><td>39.60%<\/td><td>13.56<\/td><td>2.65<\/td><\/tr>\n<tr><td>\u30b9\u30d1\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f<\/td><td>26.59%<\/td><td>24.32%<\/td><td>1.34<\/td><td>1.47<\/td><\/tr>\n<tr><td>google\u30b9\u30d1\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/td><td>48.46%<\/td><td>38.46%<\/td><td>1.54<\/td><td>2<\/td><\/tr>\n<tr><td>seo \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/td><td>43.43%<\/td><td>37.50%<\/td><td>1.46<\/td><td>1.34<\/td><\/tr>\n<tr><td>\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8 2025<\/td><td>28.94%<\/td><td>11.76%<\/td><td>2.15<\/td><td>2.34<\/td><\/tr>\n<tr><td>google \u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8 2025<\/td><td>15.74%<\/td><td>13.33%<\/td><td>2.58<\/td><td>2.41<\/td><\/tr>\n<tr><td>12\u6708 \u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/td><td>49.21%<\/td><td>50%<\/td><td>1.21<\/td><td>1.83<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<p>\u300cgoogle \u30b9\u30d1\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u306f\u975e\u5e38\u306b\u8208\u5473\u6df1\u3044\u4e8b\u4f8b\u3067\u3059\u3002PC\u9806\u4f4d\u304c13.56\u4f4d\uff082\u30da\u30fc\u30b8\u76ee\u76f8\u5f53\uff09\u306b\u3082\u304b\u304b\u308f\u3089\u305aCTR 26.48%\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u9806\u4f4d2.65\u4f4d\u3067CTR 39.60%\u3068\u3001\u9806\u4f4d\u306b\u5fdc\u3058\u3066\u307b\u307c\u9806\u5f53\u306aCTR\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002PC\u3067\u306f\u4f4e\u9806\u4f4d\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u9ad8CTR\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u300c\u30bf\u30a4\u30c8\u30eb\u3084\u6982\u8981\u6587\u304c\u691c\u7d22\u610f\u56f3\u306b\u30d4\u30bf\u30ea\u3068\u306f\u307e\u3063\u3066\u3044\u308b\u300d\u3053\u3068\u304c\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n<p>\u4e00\u65b9\u3067\u300c\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8 2025\u300d\u306fPC CTR 28.94%\u306b\u5bfe\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u306f11.76%\u3068\u5927\u304d\u306a\u5dee\u304c\u3042\u308a\u3001\u9806\u4f4d\u3082\u307b\u307c\u540c\u7b49\uff08PC 2.15\u4f4d vs \u30e2\u30d0\u30a4\u30eb 2.34\u4f4d\uff09\u306b\u3082\u304b\u304b\u308f\u3089\u305aCTR\u304c\u958b\u3044\u3066\u3044\u307e\u3059\u3002\u540c\u3058\u30cb\u30e5\u30fc\u30b9\u6027\u306e\u9ad8\u3044\u30af\u30a8\u30ea\u3067\u3082\u3001\u300c\u30b9\u30de\u30db\u3067\u6025\u3044\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300cPC\u3067\u3058\u3063\u304f\u308a\u8abf\u3079\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u3067\u306f\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u307e\u3059\u3002<\/p>\n\n<h3>\u3010\u30ab\u30c6\u30b4\u30ea\u2462\u3011\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30fb\u30c4\u30fc\u30eb\u7cfb\u30af\u30a8\u30ea\uff1a\u30e2\u30d0\u30a4\u30eb\u304c\u512a\u4f4d\u306b\u306a\u308b\u50be\u5411<\/h3>\n\n<p>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300d\u300c\u691c\u7d22\u30b5\u30a4\u30c8\u300d\u306a\u3069\u306e\u30c4\u30fc\u30eb\u63a2\u3057\u7cfb\u30af\u30a8\u30ea\u306f\u3001<mark>\u30e2\u30d0\u30a4\u30ebCTR\u304c\u9ad8\u3044\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/mark><\/p>\n\n<div class=\"table-scroll\">\n<table>\n<thead>\n<tr><td>\u30af\u30a8\u30ea<\/td><td>PC CTR<\/td><td>\u30e2\u30d0\u30a4\u30eb CTR<\/td><td>PC\u9806\u4f4d<\/td><td>\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d<\/td><\/tr>\n<\/thead>\n<tbody>\n<tr><td>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u6bd4\u8f03<\/td><td>9.22%<\/td><td>41.79%<\/td><td>1.16<\/td><td>1.24<\/td><\/tr>\n<tr><td>\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3<\/td><td>14.45%<\/td><td>27.53%<\/td><td>2.98<\/td><td>2.3<\/td><\/tr>\n<tr><td>\u691c\u7d22\u30d6\u30e9\u30a6\u30b6<\/td><td>24.35%<\/td><td>29.60%<\/td><td>1.57<\/td><td>1.5<\/td><\/tr>\n<tr><td>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30b5\u30a4\u30c8 \u4e00\u89a7<\/td><td>26.15%<\/td><td>43.22%<\/td><td>1.11<\/td><td>1.79<\/td><\/tr>\n<tr><td>web\u691c\u7d22\u30b5\u30a4\u30c8<\/td><td>40.83%<\/td><td>16.13%<\/td><td>1.24<\/td><td>1.67<\/td><\/tr>\n<tr><td>html \u30a2\u30f3\u30ab\u30fc\u30bf\u30b0<\/td><td>27.05%<\/td><td>48.57%<\/td><td>1.3<\/td><td>1.14<\/td><\/tr>\n<tr><td>\u4f7f\u3044\u3084\u3059\u3044\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/td><td>51.85%<\/td><td>46.05%<\/td><td>1.04<\/td><td>1.59<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<p>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u6bd4\u8f03\u300d\u306f\u307b\u307c\u540c\u7b49\u306e\u9806\u4f4d\uff08PC 1.16\u4f4d vs \u30e2\u30d0\u30a4\u30eb 1.24\u4f4d\uff09\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001CTR\u304cPC 9.22%\u306b\u5bfe\u3057\u3066\u30e2\u30d0\u30a4\u30eb 41.79%\u30684\u500d\u4ee5\u4e0a\u306e\u958b\u304d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u6975\u3081\u3066\u7279\u5fb4\u7684\u306a\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3063\u3066\u3044\u3066\u300c\u3053\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u4f7f\u3044\u306b\u304f\u3044\u306a\u300d\u3068\u611f\u3058\u305f\u77ac\u9593\u306b\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u6bd4\u8f03\u300d\u3068\u691c\u7d22\u3057\u3001\u3059\u3050\u306b\u5225\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u4e57\u308a\u63db\u3048\u3088\u3046\u3068\u3059\u308b\u2014\u2014\u305d\u3046\u3044\u3063\u305f\u5f37\u3044\u610f\u6b32\u3092\u6301\u3063\u305f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3068\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002PC\u30e6\u30fc\u30b6\u30fc\u306f\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u3079\u306a\u304c\u3089\u300c\u60c5\u5831\u3068\u3057\u3066\u77e5\u308a\u305f\u3044\u300d\u7a0b\u5ea6\u306e\u610f\u6b32\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n<h3>\u3010\u30ab\u30c6\u30b4\u30ea\u2463\u3011GMail\u30fb\u30d1\u30b9\u30ef\u30fc\u30c9\u7cfb\u30af\u30a8\u30ea\uff1aPC\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u62ee\u6297<\/h3>\n\n<p>Gmail\u306e\u30d1\u30b9\u30ef\u30fc\u30c9\u78ba\u8a8d\u306b\u95a2\u3059\u308b\u30af\u30a8\u30ea\u306f\u3001<mark>PC\u3068\u30e2\u30d0\u30a4\u30eb\u306eCTR\u304c\u6bd4\u8f03\u7684\u8fd1\u3044\u304b\u3001\u30e2\u30d0\u30a4\u30eb\u304c\u3084\u3084\u4f4e\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/mark><\/p>\n\n<div class=\"table-scroll\">\n<table>\n<thead>\n<tr><td>\u30af\u30a8\u30ea<\/td><td>PC CTR<\/td><td>\u30e2\u30d0\u30a4\u30eb CTR<\/td><td>PC\u9806\u4f4d<\/td><td>\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d<\/td><\/tr>\n<\/thead>\n<tbody>\n<tr><td>gmail \u30d1\u30b9\u30ef\u30fc\u30c9 \u78ba\u8a8d\u65b9\u6cd5<\/td><td>10.47%<\/td><td>4.97%<\/td><td>3.69<\/td><td>3.87<\/td><\/tr>\n<tr><td>gmail\u306e\u30d1\u30b9\u30ef\u30fc\u30c9\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/td><td>10.25%<\/td><td>3.09%<\/td><td>3.39<\/td><td>4.44<\/td><\/tr>\n<tr><td>gmail \u30d1\u30b9\u30ef\u30fc\u30c9\u78ba\u8a8d<\/td><td>7.99%<\/td><td>3.42%<\/td><td>3.78<\/td><td>4.33<\/td><\/tr>\n<tr><td>gmail\u306e\u30d1\u30b9\u30ef\u30fc\u30c9\u78ba\u8a8d\u65b9\u6cd5<\/td><td>12.47%<\/td><td>2.70%<\/td><td>3.26<\/td><td>3.68<\/td><\/tr>\n<tr><td>g\u30e1\u30fc\u30eb \u30d1\u30b9\u30ef\u30fc\u30c9 \u78ba\u8a8d\u65b9\u6cd5<\/td><td>10.11%<\/td><td>5.18%<\/td><td>3.29<\/td><td>3.69<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<p>\u3053\u306e\u7cfb\u7d71\u306e\u30af\u30a8\u30ea\u306f\u3001PC\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u9806\u4f4d\u304c\u307b\u307c\u540c\u7b49\u306a\u306e\u306bCTR\u304c2\u301c4\u500d\u306e\u5dee\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002PC\u30e6\u30fc\u30b6\u30fc\u306f\u3058\u3063\u304f\u308a\u753b\u9762\u3092\u898b\u3066\u30bf\u30a4\u30c8\u30eb\u3068\u6982\u8981\u6587\u3092\u8aad\u307f\u6bd4\u3079\u3066\u9078\u629e\u3057\u307e\u3059\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u4e0a\u4f4d\u306e\u6570\u4ef6\u3092\u6307\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u306a\u304c\u3089\u76f4\u611f\u7684\u306b\u9078\u3076\u3001\u3068\u3044\u3046\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u5dee\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n<h2>\u306a\u305c\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066CTR\u304c\u5909\u308f\u308b\u306e\u304b\u2014\u20145\u3064\u306e\u8981\u56e0<\/h2>\n\n<p>\u30c7\u30fc\u30bf\u304b\u3089\u898b\u3048\u3066\u304d\u305f\u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u5dee\u306f\u3001\u306a\u305c\u751f\u3058\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u300220\u5e74\u4ee5\u4e0a\u306eSEO\u5b9f\u52d9\u7d4c\u9a13\u3092\u6301\u3064\u5f53\u793e\u306e\u77e5\u898b\u304b\u3089\u3001\u4e3b\u306a\u8981\u56e0\u30925\u3064\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n<h3>\u8981\u56e0\u2460\uff1a\u753b\u9762\u30b5\u30a4\u30ba\u3068\u8996\u8a8d\u6027\u306e\u5dee<\/h3>\n\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u753b\u9762\u306fPC\u3088\u308a\u5c0f\u3055\u304f\u3001\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u8868\u793a\u3067\u304d\u308b\u60c5\u5831\u91cf\u304c\u9650\u3089\u308c\u307e\u3059\u3002\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u304c\u9577\u3044\u5834\u5408\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u9014\u4e2d\u3067\u5207\u308c\u3066\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u6982\u8981\u6587\uff08\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff09\u3082\u77ed\u304f\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001PC\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u30af\u30ea\u30c3\u30af\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u9650\u3089\u308c\u305f\u60c5\u5831\u3067\u30af\u30ea\u30c3\u30af\u3092\u5224\u65ad\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n<p>\u30bf\u30a4\u30c8\u30eb\u306e\u524d\u534a\u306b\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u4fa1\u5024\u3092\u51dd\u7e2e\u3067\u304d\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u30e2\u30d0\u30a4\u30ebCTR\u304c\u9ad8\u304f\u3001\u5f8c\u534a\u306b\u91cd\u8981\u306a\u60c5\u5831\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u30e2\u30d0\u30a4\u30eb\u3067\u4e0d\u5229\u306b\u306a\u308a\u3084\u3059\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n<h3>\u8981\u56e0\u2461\uff1a\u691c\u7d22\u610f\u56f3\u306e\u8cea\u3068\u7dca\u6025\u5ea6\u306e\u5dee<\/h3>\n\n<p>\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082\u3001PC\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u3001\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002\u305f\u3068\u3048\u3070HTML\u306e\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u7cfb\u30af\u30a8\u30ea\u306f\u3001PC\u3067\u4f5c\u696d\u3057\u306a\u304c\u3089\u8abf\u3079\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u4e00\u65b9\u3067\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u6bd4\u8f03\u300d\u306e\u3088\u3046\u306a\u4e57\u308a\u63db\u3048\u610f\u6b32\u306e\u5f37\u3044\u30af\u30a8\u30ea\u306f\u3001\u30b9\u30de\u30db\u306b\u4e0d\u6e80\u3092\u6301\u3063\u305f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u5373\u5ea7\u306b\u884c\u52d5\u306b\u79fb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u691c\u7d22\u610f\u56f3\u306e\u7dca\u6025\u5ea6\u30fb\u5177\u4f53\u6027\u304c\u9ad8\u3044\u307b\u3069\u3001CTR\u3082\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u306f\u300c\u4eca\u3059\u3050\u4f55\u304b\u3092\u89e3\u6c7a\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5373\u6642\u6027\u306e\u9ad8\u3044\u30af\u30a8\u30ea\u3067\u7279\u306b\u5f37\u3044\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u305b\u307e\u3059\u3002<\/p>\n\n<div class=\"point_box\"><span>\u95a2\u9023\u8a18\u4e8b<\/span><ul><li><a href=\"\/seolaboratory\/90980\/\">\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1fSEO\u3067\u306e\u91cd\u8981\u6027\u3084\u8abf\u3079\u65b9\u30fb\u6d3b\u7528\u6cd5\u306a\u3069\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/li><\/ul><\/div>\n\n<h3>\u8981\u56e0\u2462\uff1a\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u691c\u7d22\u9806\u4f4d\u306e\u5dee<\/h3>\n\n<p>Google\u306f\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u9806\u4f4d\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3078\u306e\u5bfe\u5fdc\u5ea6\u5408\u3044\u3001\u30da\u30fc\u30b8\u30b9\u30d4\u30fc\u30c9\uff08\u7279\u306b\u30e2\u30d0\u30a4\u30eb\uff09\u3001\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u306e\u30e2\u30d0\u30a4\u30eb\u30b9\u30b3\u30a2\u306a\u3069\u304c\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u4eca\u56de\u306e\u30c7\u30fc\u30bf\u3067\u3082\u300crobots.txt \u66f8\u304d\u65b9\u300d\uff08PC 4.7\u4f4d vs \u30e2\u30d0\u30a4\u30eb 18.54\u4f4d\uff09\u306e\u3088\u3046\u306b\u3001\u540c\u4e00\u30c9\u30e1\u30a4\u30f3\u3067\u5927\u304d\u306a\u9806\u4f4d\u5dee\u304c\u751f\u3058\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n<p>5\u4f4d\u306818\u4f4d\u3067\u306fCTR\u306e\u7d76\u5bfe\u6c34\u6e96\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u5dee\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001\u9806\u4f4d\u306e\u5dee\u3082\u5fc5\u305a\u540c\u6642\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n<h3>\u8981\u56e0\u2463\uff1aAI\u30aa\u30fc\u30d0\u30fc\u30d3\u30e5\u30fc\uff08AI Overview\uff09\u306e\u8868\u793a\u30d1\u30bf\u30fc\u30f3\u306e\u5dee<\/h3>\n\n<p>\u8fd1\u5e74\u306eGoogle\u3067\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u90e8\u306bAI Overview\u304c\u8868\u793a\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306eAI Overview\u306f\u3001PC\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u8868\u793a\u3055\u308c\u308b\u30af\u30a8\u30ea\u3084\u8868\u793a\u65b9\u6cd5\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<mark>AI Overview\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u3001\u305d\u306e\u4e0b\u306b\u4e26\u3076\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u306eCTR\u306f\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/mark>AI\u304c\u307e\u305a\u56de\u7b54\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u300c\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u300d\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n<p>\u30e2\u30d0\u30a4\u30eb\u3067AI Overview\u304c\u8868\u793a\u3055\u308c\u3084\u3059\u3044\u30af\u30a8\u30ea\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30ebCTR\u304c\u69cb\u9020\u7684\u306b\u4f4e\u304f\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u5dee\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001\u3053\u306eAI Overview\u306e\u5f71\u97ff\u3082\u5ff5\u982d\u306b\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3>\u8981\u56e0\u2464\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u96c6\u4e2d\u5ea6\u3068\u30b9\u30af\u30ed\u30fc\u30eb\u884c\u52d5\u306e\u5dee<\/h3>\n\n<p>PC\u4e0a\u3067\u306f\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u5168\u4f53\u3092\u4e00\u89a7\u3057\u306a\u304c\u3089\u8907\u6570\u306e\u7d50\u679c\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3084\u3059\u3044\u74b0\u5883\u304c\u3042\u308a\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u7e26\u30b9\u30af\u30ed\u30fc\u30eb\u30671\u4ef6\u305a\u3064\u78ba\u8a8d\u3059\u308b\u5f62\u306b\u306a\u308b\u305f\u3081\u3001\u4e0a\u4f4d2\u301c3\u4ef6\u306b\u96c6\u4e2d\u3057\u3066\u30af\u30ea\u30c3\u30af\u304c\u96c6\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u3068\u308a\u3042\u3048\u305a\u6700\u521d\u306b\u76ee\u306b\u5165\u3063\u305f\u3082\u306e\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u30bf\u30a4\u30c8\u30eb\u304c\u76f4\u611f\u7684\u306b\u97ff\u304f\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<h2>\u5b9f\u969b\u306e\u6570\u5024\u304b\u3089\u898b\u3048\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u2014\u2014\u7279\u306b\u6ce8\u610f\u3059\u3079\u304d3\u3064\u306e\u30d1\u30bf\u30fc\u30f3<\/h2>\n\n<h3>\u30d1\u30bf\u30fc\u30f3\u2460\u300cPC\u9ad8CTR\u30fb\u30e2\u30d0\u30a4\u30eb\u4f4eCTR\u3067\u9806\u4f4d\u5dee\u306a\u3057\u300d\u306f\u6539\u5584\u4f59\u5730\u3042\u308a<\/h3>\n\n<p>\u540c\u3058\u9806\u4f4d\u3067\u3042\u308a\u306a\u304c\u3089\u3001PC\u3068\u30e2\u30d0\u30a4\u30eb\u3067CTR\u306b2\u500d\u4ee5\u4e0a\u306e\u5dee\u304c\u3042\u308b\u30b1\u30fc\u30b9\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316\u4f59\u5730\u304c\u5927\u304d\u3044\u72b6\u614b\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u8868\u793a\u3092\u610f\u8b58\u3057\u305f\u300c\u524d\u534a\u306b\u4fa1\u5024\u3092\u51dd\u7e2e\u3057\u305f\u30bf\u30a4\u30c8\u30eb\u300d\u306b\u6539\u5584\u3059\u308b\u3060\u3051\u3067\u3001\u30e2\u30d0\u30a4\u30ebCTR\u3092\u5f15\u304d\u4e0a\u3052\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<p>\u4eca\u56de\u306e\u30c7\u30fc\u30bf\u3067\u306f\u300chtml \u6bb5\u843d \u6539\u884c\u300d\uff08PC 42.68% vs \u30e2\u30d0\u30a4\u30eb 10.11%\u3001\u4e21\u30c7\u30d0\u30a4\u30b9\u3068\u30821\u301c2\u4f4d\u570f\uff09\u304c\u3053\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u540c\u30581\u4f4d\u4ed8\u8fd1\u3067\u3042\u308a\u306a\u304c\u30894\u500d\u4ee5\u4e0a\u306eCTR\u5dee\u304c\u751f\u3058\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u6700\u9069\u5316\u306e\u691c\u8a0e\u304c\u6709\u52b9\u3060\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h3>\u30d1\u30bf\u30fc\u30f3\u2461\u300c\u30e2\u30d0\u30a4\u30eb\u9ad8CTR\u30fbPC\u4f4eCTR\u3067\u9806\u4f4d\u5dee\u306a\u3057\u300d\u306f\u30e2\u30d0\u30a4\u30eb\u6d41\u5165\u306e\u5b9d\u306e\u5c71<\/h3>\n\n<p>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u6bd4\u8f03\u300d\uff08PC 9.22% vs \u30e2\u30d0\u30a4\u30eb 41.79%\uff09\u306e\u3088\u3046\u306b\u3001\u307b\u307c\u540c\u9806\u4f4d\u3067\u30e2\u30d0\u30a4\u30ebCTR\u304c\u5727\u5012\u7684\u306b\u9ad8\u3044\u30b1\u30fc\u30b9\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u6b32\u304c\u9ad8\u3044\u8a3c\u62e0\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30af\u30a8\u30ea\u3078\u306e\u6d41\u5165\u3092\u5897\u3084\u3059\u65bd\u7b56\uff08\u5185\u90e8\u30ea\u30f3\u30af\u5f37\u5316\u3001\u95a2\u9023\u8a18\u4e8b\u306e\u5145\u5b9f\u306a\u3069\uff09\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u6d41\u5165\u5897\u52a0\u306b\u76f4\u7d50\u3057\u3084\u3059\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n<h3>\u30d1\u30bf\u30fc\u30f3\u2462\u300c\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d\u304c\u5927\u5e45\u306b\u4f4e\u3044\u300d\u306f\u30c6\u30af\u30cb\u30ab\u30ebSEO\u306e\u8ab2\u984c<\/h3>\n\n<p>\u300crobots.txt \u66f8\u304d\u65b9\u300d\uff08PC 4.7\u4f4d vs \u30e2\u30d0\u30a4\u30eb 18.54\u4f4d\uff09\u306e\u3088\u3046\u306b\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d\u304cPC\u3088\u308a10\u4f4d\u4ee5\u4e0a\u4f4e\u3044\u5834\u5408\u306f\u3001\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u306e\u30e2\u30d0\u30a4\u30eb\u30b9\u30b3\u30a2\u4f4e\u4e0b\u3001\u30e2\u30d0\u30a4\u30eb\u975e\u5bfe\u5fdc\u306e\u8868\u793a\u8981\u7d20\u3001\u3042\u308b\u3044\u306f\u30e2\u30d0\u30a4\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5dee\u7570\u306a\u3069\u304c\u539f\u56e0\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u307e\u3059\u3002Search Console\u306eURL\u30a4\u30f3\u30b9\u30da\u30af\u30b7\u30e7\u30f3\u3084PageSpeed Insights\u306e\u30e2\u30d0\u30a4\u30eb\u30b9\u30b3\u30a2\u3092\u78ba\u8a8d\u3057\u3001\u6280\u8853\u7684\u306a\u554f\u984c\u3092\u89e3\u6d88\u3059\u308b\u3053\u3068\u304c\u5148\u6c7a\u3067\u3059\u3002<\/p>\n\n<h2>\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u306a\u300c\u30bf\u30d6\u30ec\u30c3\u30c8\u300d\u306e\u6271\u3044<\/h2>\n\n<p>Search Console\u3067\u306fPC\u30fb\u30e2\u30d0\u30a4\u30eb\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\u306e3\u30c7\u30d0\u30a4\u30b9\u306b\u5206\u3051\u3066\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u304c\u3001<mark>\u591a\u304f\u306eSEO\u5206\u6790\u3067\u30bf\u30d6\u30ec\u30c3\u30c8\u306f\u8efd\u8996\u3055\u308c\u304c\u3061\u3067\u3059\u3002<\/mark>\u3057\u304b\u3057\u5b9f\u614b\u3068\u3057\u3066\u306f\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u306eCTR\u306fPC\u306b\u8fd1\u3044\u50be\u5411\u3092\u6301\u3064\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u753b\u9762\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u3001\u8996\u8a8d\u3067\u304d\u308b\u60c5\u5831\u91cf\u304c\u30e2\u30d0\u30a4\u30eb\u3088\u308a\u591a\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n\n<p>\u4e00\u65b9\u3067\u30bf\u30d6\u30ec\u30c3\u30c8\u304b\u3089\u306e\u691c\u7d22\u306fPC\u30fb\u30e2\u30d0\u30a4\u30eb\u53cc\u65b9\u3068\u6bd4\u3079\u3066\u7d76\u5bfe\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u5358\u4f53\u3067\u306e\u5206\u6790\u306b\u610f\u5473\u3092\u6301\u305f\u305b\u308b\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u30c7\u30fc\u30bf\u91cf\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u6708\u9593500\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u4ee5\u4e0a\u3042\u308b\u5834\u5408\u306b\u306f\u3001\u30bf\u30d6\u30ec\u30c3\u30c8CTR\u3082\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30d0\u30a4\u30b9\u5225\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u3088\u308a\u7cbe\u5ea6\u9ad8\u304f\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u307e\u305f\u3001\u300cPC\u3068\u30e2\u30d0\u30a4\u30eb\u306eCTR\u306e\u4e2d\u9593\u306b\u30bf\u30d6\u30ec\u30c3\u30c8CTR\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u5834\u5408\u3001CTR\u306e\u5dee\u306e\u4e3b\u56e0\u306f\u300c\u753b\u9762\u30b5\u30a4\u30ba\uff1d\u8996\u8a8d\u3067\u304d\u308b\u60c5\u5831\u91cf\u300d\u306b\u3042\u308b\u3068\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u30bf\u30d6\u30ec\u30c3\u30c8CTR\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u8fd1\u3044\u5834\u5408\u306f\u3001\u691c\u7d22\u610f\u56f3\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u7f6e\u304b\u308c\u305f\u72b6\u6cc1\u306e\u5dee\u304cCTR\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n<h2>\u5b9f\u8df5\u7684\u306a\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1\u2014\u2014\u30c7\u30d0\u30a4\u30b9\u5225CTR\u3092\u6b66\u5668\u306b\u3059\u308b\u305f\u3081\u306b<\/h2>\n\n<h3>\u30b9\u30c6\u30c3\u30d7\u2460\uff1aSearch Console\u3067\u30c7\u30d0\u30a4\u30b9\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066CTR\u3092\u6bd4\u8f03\u3059\u308b<\/h3>\n\n<p>Google Search Console\u3067\u30b5\u30a4\u30c8\u306eURL\u3092\u9078\u629e\u3057\u3001\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u2192\u300c\u30c7\u30d0\u30a4\u30b9\u300d\u3067\u6bd4\u8f03\u8868\u793a\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u3002\u30af\u30a8\u30ea\u5225\u306bPC\u3068\u30e2\u30d0\u30a4\u30eb\u306eCTR\u30fb\u9806\u4f4d\u306e\u5dee\u3092\u62bd\u51fa\u3057\u3001\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u30af\u30a8\u30ea\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n<p>\u5206\u6790\u306e\u512a\u5148\u5ea6\u306f\u300c\u8868\u793a\u56de\u6570\u304c\u591a\u3044\uff0bCTR\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u300d\u30af\u30a8\u30ea\u306b\u7d5e\u308b\u3068\u52b9\u7387\u7684\u3067\u3059\u3002\u8868\u793a\u56de\u6570\u304c\u5c11\u306a\u3044\u30af\u30a8\u30ea\u306f\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u4e0d\u8db3\u3057\u3066\u304a\u308a\u3001CTR\u306e\u5dee\u304c\u7d71\u8a08\u7684\u306b\u610f\u5473\u3092\u6301\u305f\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<h3>\u30b9\u30c6\u30c3\u30d7\u2461\uff1a\u30e2\u30d0\u30a4\u30ebCTR\u304c\u4f4e\u3044\u539f\u56e0\u3092\u30d1\u30bf\u30fc\u30f3\u5206\u985e\u3059\u308b<\/h3>\n\n<p>\u30e2\u30d0\u30a4\u30ebCTR\u304c\u4f4e\u3044\u539f\u56e0\u306f\u3001\u5927\u304d\u304f\u300c\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d\u304c\u4f4e\u3044\uff08\u30c6\u30af\u30cb\u30ab\u30eb\u554f\u984c\uff09\u300d\u304b\u300c\u540c\u9806\u4f4d\u306a\u306e\u306bCTR\u304c\u4f4e\u3044\uff08\u30b9\u30cb\u30da\u30c3\u30c8\u554f\u984c\uff09\u300d\u304b\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u524d\u8005\u306f\u30b5\u30a4\u30c8\u306e\u30c6\u30af\u30cb\u30ab\u30ebSEO\u6539\u5584\uff08\u8868\u793a\u901f\u5ea6\u30fb\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u30fb\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\uff09\u304c\u5fc5\u8981\u3067\u3001\u5f8c\u8005\u306f\u30bf\u30a4\u30c8\u30eb\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6539\u5584\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n<h3>\u30b9\u30c6\u30c3\u30d7\u2462\uff1a\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3092\u30e2\u30d0\u30a4\u30eb\u8868\u793a\u3067\u691c\u8a3c\u3059\u308b<\/h3>\n\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u691c\u7d22\u7d50\u679c\u753b\u9762\u3067\u30bf\u30a4\u30c8\u30eb\u304c\u4f55\u6587\u5b57\u307e\u3067\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u6700\u91cd\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u4fa1\u5024\u63d0\u6848\u304c\u524d\u534a20\u301c25\u6587\u5b57\u306b\u53ce\u307e\u308b\u3088\u3046\u8abf\u6574\u3057\u307e\u3059\u3002\u300c\u3007\u3007\u306e\u4f7f\u3044\u65b9\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u6ce8\u610f\u70b9\u3092\u5fb9\u5e95\u89e3\u8aac\u300d\u306e\u3088\u3046\u306a\u5f8c\u534a\u307e\u3067\u8aad\u307e\u306a\u3044\u3068\u4fa1\u5024\u304c\u4f1d\u308f\u3089\u306a\u3044\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u52b9\u679c\u304c\u8584\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<div class=\"point_box\"><span>\u95a2\u9023\u8a18\u4e8b<\/span><ul><li><a href=\"\/seolaboratory\/94359\/\">SEO\u306b\u52b9\u679c\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u306e\u6587\u5b57\u6570\u3068\u306f\uff1fPC\u3084\u30b9\u30de\u30db\u5225\u306b\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/li><\/ul><\/div>\n\n<h3>\u30b9\u30c6\u30c3\u30d7\u2463\uff1a\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6539\u3081\u3066\u8003\u3048\u308b<\/h3>\n\n<p>\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082\u3001PC\u30e6\u30fc\u30b6\u30fc\u3068\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u691c\u7d22\u610f\u56f3\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300cGmail \u30d1\u30b9\u30ef\u30fc\u30c9 \u78ba\u8a8d\u65b9\u6cd5\u300d\u3092PC\u3067\u8abf\u3079\u308b\u4eba\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u7ba1\u7406\u4f5c\u696d\u4e2d\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u8abf\u3079\u308b\u4eba\u306f\u300c\u4eca\u3059\u3050\u30b9\u30de\u30db\u3067\u30d1\u30b9\u30ef\u30fc\u30c9\u3092\u78ba\u8a8d\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5373\u6642\u30cb\u30fc\u30ba\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u691c\u7d22\u610f\u56f3\u3092\u5206\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u69cb\u6210\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n\n<div class=\"point_box\"><span>\u95a2\u9023\u8a18\u4e8b<\/span><ul><li><a href=\"\/seolaboratory\/90980\/\">\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1fSEO\u3067\u306e\u91cd\u8981\u6027\u3084\u8abf\u3079\u65b9\u30fb\u6d3b\u7528\u6cd5\u306a\u3069\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/li><\/ul><\/div>\n\n<h2>\u307e\u3068\u3081\u2014\u2014\u30c7\u30d0\u30a4\u30b9\u5225CTR\u5206\u6790\u3092\u5b9a\u671f\u7684\u306aSEO\u696d\u52d9\u306b\u7d44\u307f\u8fbc\u3080<\/h2>\n\n<p>\u4eca\u56de\u306e\u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u306f\u3001<mark>\u300c\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u540c\u3058\u9806\u4f4d\u3067\u3082\u3001\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066CTR\u304c2\u301c5\u500d\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u3067\u3059\u3002<\/mark>\u3053\u306e\u5dee\u3092\u300c\u4ed5\u65b9\u306a\u3044\u300d\u3068\u653e\u7f6e\u305b\u305a\u3001\u539f\u56e0\u3092\u5206\u89e3\u3057\u3066\u5bfe\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3001SEO\u306e\u5b9f\u529b\u5dee\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n<p>\u30c7\u30d0\u30a4\u30b9\u5225CTR\u5206\u6790\u304c\u7279\u306b\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6d41\u5165\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u5c40\u9762\u3067\u3059\u3002\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3082\u3001CTR\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u6d41\u5165\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u5341\u5206\u306b\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u73fe\u5728CTR 5%\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u309210%\u306b\u6539\u5584\u3067\u304d\u308c\u3070\u3001\u9806\u4f4d\u3092\u5909\u3048\u308b\u3053\u3068\u306a\u304f\u6d41\u5165\u30922\u500d\u306b\u3067\u304d\u308b\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u305d\u306eCTR\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u300c\u30c7\u30d0\u30a4\u30b9\u5225\u306b\u300d\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306b\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u7279\u306b\u4ee5\u4e0b\u306e3\u70b9\u306f\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n<p>\u7b2c\u4e00\u306b\u3001\u8868\u793a\u56de\u6570\u304c\u591a\u3044\u4e3b\u8981\u30af\u30a8\u30ea\u306b\u3064\u3044\u3066\u3001PC\u3068\u30e2\u30d0\u30a4\u30eb\u306e\u9806\u4f4d\u5dee\u3092\u6bce\u6708\u78ba\u8a8d\u3059\u308b\u7fd2\u6163\u3092\u6301\u3064\u3053\u3068\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u9806\u4f4d\u304cPC\u3088\u308a5\u4f4d\u4ee5\u4e0a\u4f4e\u3044\u30af\u30a8\u30ea\u304c\u3042\u308c\u3070\u3001\u30c6\u30af\u30cb\u30ab\u30ebSEO\u306e\u89b3\u70b9\u304b\u3089\u539f\u56e0\u8abf\u67fb\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n<p>\u7b2c\u4e8c\u306b\u3001\u540c\u9806\u4f4d\u3067CTR\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u30af\u30a8\u30ea\u306e\u30bf\u30a4\u30c8\u30eb\u30fb\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u8868\u793a\u5e45\u3092\u610f\u8b58\u3057\u305f\u524d\u534a\u96c6\u4e2d\u578b\u306e\u30bf\u30a4\u30c8\u30eb\u69cb\u6210\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n<p>\u7b2c\u4e09\u306b\u3001\u30e2\u30d0\u30a4\u30ebCTR\u304c\u9ad8\u3044\u30af\u30a8\u30ea\u3092\u300c\u5f37\u307f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u7fa4\u300d\u3068\u3057\u3066\u628a\u63e1\u3057\u3001\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f\u3084\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316\u3067\u30e2\u30d0\u30a4\u30eb\u6d41\u5165\u3092\u3055\u3089\u306b\u4f38\u3070\u3059\u7a4d\u6975\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n<p>\u30c7\u30d0\u30a4\u30b9\u5225CTR\u5206\u6790\u306f\u3001SEO\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304fSearch Console\u3060\u3051\u3067\u5b9f\u65bd\u3067\u304d\u308b\u7121\u6599\u306e\u5206\u6790\u3067\u3059\u3002\u305c\u3072\u6708\u6b21\u306eSEO\u30ec\u30dd\u30fc\u30c8\u306b\u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u6bd4\u8f03\u3092\u52a0\u3048\u3001\u6539\u5584\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5b9a\u671f\u7684\u306b\u62bd\u51fa\u3059\u308b\u7fd2\u6163\u3092\u4f5c\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n\n<h3>Q. \u30c7\u30d0\u30a4\u30b9\u5225CTR\u306f\u3069\u306e\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u304b\uff1f<\/h3>\n\n<p>A. Google Search Console\u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u753b\u9762\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u300c\u30c7\u30d0\u30a4\u30b9\u300d\u30bf\u30d6\u3092\u9078\u629e\u3059\u308b\u304b\u3001\u6bd4\u8f03\u6a5f\u80fd\u3092\u4f7f\u3063\u3066PC\u30fb\u30e2\u30d0\u30a4\u30eb\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\u3092\u4e26\u3079\u3066\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u3046\u3048\u3001\u6700\u592716\u30ab\u6708\u5206\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u6301\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9577\u671f\u30c8\u30ec\u30f3\u30c9\u306e\u5206\u6790\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h3>Q. \u30e2\u30d0\u30a4\u30ebCTR\u304c\u4f4e\u3044\u539f\u56e0\u3092\u7279\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n<p>A. \u307e\u305aPC\u3068\u30e2\u30d0\u30a4\u30eb\u306e\u9806\u4f4d\u3092\u6bd4\u8f03\u3057\u3001\u9806\u4f4d\u5dee\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u9806\u4f4d\u5dee\u304c\u5927\u304d\u3044\u5834\u5408\u306fPageSpeed Insights\u3084Search Console\u306eURL\u691c\u67fb\u30c4\u30fc\u30eb\u3067\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u9806\u4f4d\u5dee\u304c\u306a\u3044\u306e\u306bCTR\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306e\u30e2\u30d0\u30a4\u30eb\u8868\u793a\uff08\u524d\u534a\u3078\u306e\u4fa1\u5024\u51dd\u7e2e\uff09\u3068\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n<h3>Q. \u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n<p>A. \u5fc5\u305a\u3057\u3082\u30c7\u30d0\u30a4\u30b9\u5225\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u3051\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30bf\u30a4\u30c8\u30eb\u3084H1\u30bf\u30b0\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u8a2d\u8a08\u306f\u30e2\u30d0\u30a4\u30eb\u8868\u793a\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u7279\u306b\u8868\u793a\u901f\u5ea6\u3068\u6838\u5fc3\u4fa1\u5024\u306e\u524d\u534a\u3078\u306e\u96c6\u4e2d\u304c\u3001\u30e2\u30d0\u30a4\u30ebCTR\u6539\u5584\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306f\u5171\u901a\u3067\u3082\u3001\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u8981\u7d20\uff08\u30bf\u30a4\u30c8\u30eb\u30fb\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u69cb\u9020\u5316\u30c7\u30fc\u30bf\uff09\u306e\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u306f\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n<h3>Q. \u30c7\u30d0\u30a4\u30b9\u5225CTR\u306e\u5dee\u304c\u5927\u304d\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u898b\u76f4\u305b\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n<p>A. \u6708\u306b1\u56de\u7a0b\u5ea6\u306e\u983b\u5ea6\u3067\u4e3b\u8981\u30af\u30a8\u30ea\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u524d\u5f8c\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u5225CTR\u304c\u6025\u5909\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u78ba\u8a8d\u3055\u308c\u305f\u969b\u306f\u305d\u306e\u524d\u5f8c\u3067\u6bd4\u8f03\u5206\u6790\u3092\u884c\u3046\u3068\u6709\u76ca\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3084\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306e\u4e00\u62ec\u5909\u66f4\u3092\u884c\u3063\u305f\u5f8c\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u5225CTR\u3078\u306e\u5f71\u97ff\u3092\u5fc5\u305a\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7279\u306b\u30e2\u30d0\u30a4\u30ebCTR\u304c\u5909\u52d5\u3057\u305f\u5834\u5408\u3001\u5909\u66f4\u3057\u305f\u30bf\u30a4\u30c8\u30eb\u306e\u30e2\u30d0\u30a4\u30eb\u8868\u793a\u3092\u518d\u78ba\u8a8d\u3057\u3001\u524d\u534a\u3078\u306e\u4fa1\u5024\u51dd\u7e2e\u304c\u5d29\u308c\u3066\u3044\u306a\u3044\u304b\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n<h3>Q. 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